Post by account_disabled on Feb 15, 2024 10:09:35 GMT
Bandwagon Effect (social proof) In a time of choice and uncertainty, and in the absence of other readily available information, people tend to do what other people do. You go out to dinner with your partner, you have two restaurants in front of you, you don't know either of them but you have to make a good impression, there are enough people in one, they eat, laugh, chat, the other is empty, where are you going? Social proof is a sign of legitimacy.
You simply need to demonstrate that many others have chosen your product or service. The goal of social proof is to make any choice other than buying from you seem unfair . If you have so many customers who speak well of you, why should UK Phone Number List I take the risk and go somewhere else? And I'll also tell you a secret, don't make the classic page with testimonials, people today are more and more attentive, they see when something is artificial and put there on purpose.
Related to you and one specific to that product. Seals of trust: certifications, memberships and awards Certificates, industry awards, membership of associations, chambers of commerce, are all credentials that strengthen trust. Put them all together by creating a small “trust space” on an important page of your site, the home page for example, but not in a forced place and in an explosive way, it's also good in the footer (people love to scroll then) .
You simply need to demonstrate that many others have chosen your product or service. The goal of social proof is to make any choice other than buying from you seem unfair . If you have so many customers who speak well of you, why should UK Phone Number List I take the risk and go somewhere else? And I'll also tell you a secret, don't make the classic page with testimonials, people today are more and more attentive, they see when something is artificial and put there on purpose.
Related to you and one specific to that product. Seals of trust: certifications, memberships and awards Certificates, industry awards, membership of associations, chambers of commerce, are all credentials that strengthen trust. Put them all together by creating a small “trust space” on an important page of your site, the home page for example, but not in a forced place and in an explosive way, it's also good in the footer (people love to scroll then) .